Anti Social Social Club Launches New "Who We Hate to Be" Collection

With a campaign led by rapper DDG.

Fashion
3,554 Hypes 2 Comments

After dropping a Nipsey Hussle tribute capsule with 1500 or Nothin’ last month, Anti Social Social Club has returned to mail out its latest range of iconographic street wares, dubbed “Who We Hate to Be.” Supporting the launch, rapper DDG, whose hit single “I’M GEEKIN” just earned gold certification from the RIAA,  fronts the line’s colorful campaign imagery.

“My love for both streetwear and couture is no secret,” DDG said in a statement. “I’ve been rocking with Anti Social Social Club for years, so it’s a real honor to partner with them for their newest drop. My creativity doesn’t stop at music and through collaborations like this, I’m able to share my broader artistic vision in fashion.”

Anti Social Social Club added, “When we learned that DDG was a fan of Anti Social Social Club, we were excited to shoot and style him in ASSC’s iconic Mind Games graphic, with a flare from the reflective material, including our 3M Scotchlite hat.”

The quintessential “Mind Games” graphic appears all over the collection’s jackets hoodies, crewnecks, T-shirts, hats and gloves, while new motifs, including “When the Sun Goes Down,””Destroying My Mind,” and “Dawn of Time” illustrations, offer classic twists on ASSC’s staple branding.

Anti Social Social Club’s “Who We Hate to Be” collection is now available to shop on the brand’s webstore. Prices range from $28 USD to $89 USD. Take a look at the line in the campaign imagery above.

Read Full Article

What to Read Next

NEIGHBORHOOD x Anti Social Social Club Link Up for a Fourth Time
Fashion

NEIGHBORHOOD x Anti Social Social Club Link Up for a Fourth Time

Japanese model Ryo Takaiwa fronts the campaign.

Take a Full Look at the fragment design x Anti Social Social Club Fall 2023 Collection
Fashion

Take a Full Look at the fragment design x Anti Social Social Club Fall 2023 Collection

The third collaboration from the duo.

Anti Social Social Club Taps Visual Artist Bryant Giles for 'Mr. Guy' Collaboration
Fashion

Anti Social Social Club Taps Visual Artist Bryant Giles for 'Mr. Guy' Collaboration

Marking the latest installment in the streetwear brand’s Artist Series.


ANTI SOCIAL SOCIAL CLUB and UNDEFEATED Readies Checkmate With Latest Collab
Fashion

ANTI SOCIAL SOCIAL CLUB and UNDEFEATED Readies Checkmate With Latest Collab

Dubbed the “Chessboard” collection.

Mariah Carey Hops on Ariana Grande's "yes, and?" Remix
Music

Mariah Carey Hops on Ariana Grande's "yes, and?" Remix

The track features Carey’s signature whistle tones and a revamped second verse.

Guess and WHP Global To Acquire Rag & Bone
Fashion

Guess and WHP Global To Acquire Rag & Bone

Guess will purchase the brand’s operating assets, while both companies will each own 50% of Rag & Bone’s intellectual property.

Sony Says the PS5 is “Entering the Latter Stage of its Life Cycle”
Gaming

Sony Says the PS5 is “Entering the Latter Stage of its Life Cycle”

Is a ‘PS5 Pro’ closer than we think?

Robyn Lynch and C. P. Company are Youthfully Nostalgic In FW24 Runway Collaboration
Fashion 

Robyn Lynch and C. P. Company are Youthfully Nostalgic In FW24 Runway Collaboration

The Irish designer reworked ten archival goggle jackets into fully functional masterpieces that balance athletic refinement.

16Arlington FW24 Portrays a Dazzling Haunted House
Fashion 

16Arlington FW24 Portrays a Dazzling Haunted House

“What makes a monster? Is it their physical freakishness? Is it their bloodlust? Or is it their status as something other than human, something abject, unnatural?”


Tissot Taps Damian Lillard for a PRX Watch Collaboration
Watches

Tissot Taps Damian Lillard for a PRX Watch Collaboration

Merging basketball with horology.

Diptyque’s Do Son Voyage Collection Is Powered by Rich Florals
Fashion

Diptyque’s Do Son Voyage Collection Is Powered by Rich Florals

Featuring a collaboration with Vietnamese craft brand, Hanoia.

Simon Holloway's Dunhill Debut Is the Epitome of Gentleman's Code
Fashion 

Simon Holloway's Dunhill Debut Is the Epitome of Gentleman's Code

Returning to London Fashion Week by shutting down the National Portrait Gallery’s Duveen Wing.

Tyrrell Winston Collaborates With '47 for Limited NBA All-Star Capsule
Fashion

Tyrrell Winston Collaborates With '47 for Limited NBA All-Star Capsule

Featuring the Triple Hit ’47 CLEAN UP cap and Foundation Tee.

Arc’teryx Presents It First In-House Trail Footwear Collection
Footwear

Arc’teryx Presents It First In-House Trail Footwear Collection

Featuring the Sylan, Vertex Alpine, and Kragg silhouettes in a neon colorway.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.