Anti Social Social Club Launches New "Who We Hate to Be" Collection
With a campaign led by rapper DDG.
After dropping a Nipsey Hussle tribute capsule with 1500 or Nothin’ last month, Anti Social Social Club has returned to mail out its latest range of iconographic street wares, dubbed “Who We Hate to Be.” Supporting the launch, rapper DDG, whose hit single “I’M GEEKIN” just earned gold certification from the RIAA, fronts the line’s colorful campaign imagery.
“My love for both streetwear and couture is no secret,” DDG said in a statement. “I’ve been rocking with Anti Social Social Club for years, so it’s a real honor to partner with them for their newest drop. My creativity doesn’t stop at music and through collaborations like this, I’m able to share my broader artistic vision in fashion.”
Anti Social Social Club added, “When we learned that DDG was a fan of Anti Social Social Club, we were excited to shoot and style him in ASSC’s iconic Mind Games graphic, with a flare from the reflective material, including our 3M Scotchlite hat.”
The quintessential “Mind Games” graphic appears all over the collection’s jackets hoodies, crewnecks, T-shirts, hats and gloves, while new motifs, including “When the Sun Goes Down,””Destroying My Mind,” and “Dawn of Time” illustrations, offer classic twists on ASSC’s staple branding.
Anti Social Social Club’s “Who We Hate to Be” collection is now available to shop on the brand’s webstore. Prices range from $28 USD to $89 USD. Take a look at the line in the campaign imagery above.
