The Redmi Note 13 Series has made waves in Indonesia, becoming the go-to device for tech-savvy youth who are “Always Ready” to explore and push their creative boundaries. Through a series of high-energy activations, Redmi has seamlessly woven its #AlwaysReady movement into the heart of Indonesia’s vibrant music, style, and creative culture. Here’s a look back at how Redmi Note 13 Series dominated the scene.

Youth Icons Leading the Way

Redmi set the tone with collaborations featuring local icons like Gamaliel, Kristo Immanuel, Lutesha, and Basral. These influencers showcased how the Note 13 Series powers creativity, whether it’s for content creation or storytelling. The highlight? Their latest music video, where 50% of the footage was shot using the Redmi Note 13 Pro+ 5G, delivering visuals so cinematic, they redefined mobile filmmaking in the Indonesian market.

Exclusive Merch Designed by Hypebeast Indonesia

To further amplify its impact, Redmi joined forces with Hypebeast Indonesia for an exclusive capsule collection celebrating the #AlwaysReady movement. The collaboration also extended to a stunning editorial photoshoot shot entirely on the Redmi Note 13, proving that the device isn’t just a smartphone—it’s a creative tool. This initiative captured the attention of Indonesia’s tech-savvy creatives, who appreciated the sharp and stylish imagery the phone delivered.

#AlwaysReady Party Takeovers

Redmi’s activations didn’t stop there. The brand took over some of Jakarta’s most iconic venues, including ZODIAC and Krapela, with pop-up events that brought the #AlwaysReady movement to life. These parties, hosted in partnership with Hypebeast Indonesia, allowed attendees to experience the Redmi Note 13 Series in action, blending seamlessly into their creative and social lifestyles. The activations received glowing feedback, further solidifying Redmi’s place in Indonesia’s youth culture.

The Redmi Note 13 Series isn’t just a smartphone—it’s a tool for building the future. With groundbreaking collaborations, exclusive merchandise, and unforgettable events, it’s designed for those ready to innovate and inspire in a constantly evolving world. Ready to take the leap? Learn more about the Redmi Note 13 Series here.