PARCO Rings in the “HAPPY HOLIDAYS” With Keiichi Tanaami, Haruomi Hosono and Naohiro Ukawa
Novelties will be handed out, and various events, such as playlists selected by Haruomi Hosono, pop-ups and a collaborative menu with “QuattroLabo” will be featured.
With a special project marking its 55th anniversary, PARCO launched its “HAPPY HOLIDAYS” Campaign featuring Haruomi Hosono, Keiichi Tanaami, and Naohiro Ukawa. Several events will be held at PARCO stores nationwide in conjunction with this project throughout the holiday season. With large-scale Christmas trees and other in-store displays already being developed at PARCO stores nationwide, the brand is ensuring a festive vibe for all customers.
PARCO HAPPY HOLIDAYS CAMPAIGN
Parco
Parco
During the event, purchases of $26.67 USD (4,000 yen) or more will receive gift boxes with original candy. Guests will also have the chance to take home an original gift box decorated with the PARCO “HAPPY HOLIDAYS” campaign visual motifs.
ORIGINAL POSTER GIFT
A total of 10 winners were selected by drawing from among those who follow the official Instagram or X accounts of PARCO.
HOLIDAY SONG BGM SELECTED BY HARUOMI HOSONO
A playlist of holiday songs was also selected by Haruomi Hosono for the campaign, which is now available on Spotify for a limited time. The playlist will also be broadcast as background music at PARCO stores nationwide during the campaign period and into the holidays.
Spotify Playlist Open period: Monday, December 2, 12:00 – Tuesday, December 31, 23:59
BGM in the PARCO Broadcasting period: Friday, December 13 – Wednesday, December 25
*For details, please check the campaign website.
55th HOSONO HARUOMI POP-UP SHOP (Shibuya PARCO)
Parco
Parco
Parco
The “55th HOSONO HARUOMI POP-UP SHOP,” a limited-time pop-up store featuring Haruomi Hosono, also opened at the POP-UP SPACE on the 3rd floor of Shibuya PARCO from December 13 to December 25. The shop sells apparel and products featuring the “HOSONO HOUSE COVERS” cover artwork by artist Tomoo Gokita, as well as goods inspired by the imaginary rental video store “HOSONO VIDEO HOUSE,” selected by Haruomi Hosono, produced by “Kakubarism” and Daisuke Iga. In addition, a video exhibition of Haruomi Hosono will be held at the venue.
55th HOSONO HARUOMI POP-UP SHOP (Shibuya PARCO)
Friday, December 13 – Wednesday, December 25
Shibuya PARCO 3F POP UP SPACE
Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo
HARUOMI HOSONO COLLABORATION MENU
Parco
Parco
Parco
For a limited time only, a collaboration menu featuring popular items from the “QuattroLabo” music café and bar produced by “Club Quattro” will be offered. Haruomi Hosono carefully arranged the menu, highlighting some of his favorite selections. It includes three special versions of sandwiches — cutlet, egg, and ham — hot dogs and double cappuccinos. In addition, those who order from these menus will receive a sticker featuring the visual from the “HAPPY HOLIDAYS” campaign poster on a first-come, first-serve basis.
Haruomi Hosono Collaboration Menu (Shibuya PARCO)
Friday, December 13 – Wednesday, December 25
Shibuya PARCO B1F, Quattro Labo
15-1 Udagawa-cho, Shibuya-ku, Tokyo
Learn more about the PARCO “HAPPY HOLIDAYS” campaign at parco.jp/happy-holidays.
PARCO HAPPY HOLIDAYS Campaign Period
Monday, October 28, 2024 – Wednesday, December 25, 2024
