Burberry Shares Soar 8% After Report Reveals Moncler Could Be Buying the British Brand

Shares in Burberry climbed by as much as 8% on Monday after specialist luxury fashion platform Miss Tweed reported on “growing industry chatter” that Moncler is considering an acquisition of the struggling British fashion house, according to Reuters.

Following the initial report, Moncler stated that it would not comment on “unsubstantiated rumors” surrounding the potential bid. Notably, the Italian luxury outerwear label’s shares were down 0.35%.

“Given the ongoing work in progress for the acquisition of Stone Island by Moncler from 2020, which so far has somewhat disappointed the market, the timing might be surprising,” UBS analysts said via Reuters.

Burberry, meanwhile, warned investors in July that it forecasted an operating loss in the first half of this fiscal year. The brand has struggled to increase demand during the luxury slowdown, especially while raising its prices under Daniel Lee’s leadership. Burberry’s chairman Gerry Murphy stated that the label is now focused on taking “decisive action” to become “more familiar to Burberry’s core customers while delivering relevant newness.” Burberry will share its H1 FY2025 results on November 14.

In addition to the “growing industry chatter” surrounding Moncler’s rumored acquisition of Burberry, Miss Tweed‘s report also stated that Bernard Arnault, CEO of LVMH (which recently invested in Moncler), would like to see the deal go through, according to “several industry sources.” If Moncler were to purchase Burberry, the Italian brand would begin building its own luxury outerwear parent company.

Stay tuned to Hypebeast for updates on the potential acquisition as they become available.