Bowers & Wilkins Has Launched an Abbey Road-Inspired Mode for its Car Audio System with Volvo
The Swedish car maker benefits from the British brands’ 44-year-long relationship and the new ‘Abbey Road Studios Mode’ features exclusively in its EX90 electric SUV.
Bowers & Wilkins and Volvo have worked together closely over the years, a decade-long partnership wherein the British audio brand has designed and built premium, bespoke sound systems for the Swedish car maker.
Their most recent collaboration, however, sees the duo team up with a third party, Abbey Road, the legendary London music studio made famous on the cover of the Beatles’ eponymous 11th album, with the now trio co-developing an all-new sound profile for Bowers & Wilkins car audio systems and debuting it in Volvo’s seven-seater electric SUV – the EX90.
The new ‘Abbey Road Studios Mode’ is described by Bowers & Wilkins as “an innovative new sound technology designed to transform the in-car listening experience”, one that it claims will bring the signature sound of Abbey Road’s iconic studios to life in its listeners’ cars.
Music is something you need to hear, almost feel, to fully experience and to showcase the new ‘Abbey Road Studios Mode’ – both how it sounds and how it was developed – the brands hosted an interactive experience at Abbey Road, the famous London recording studios, where guests were treated to a panel hosted by Jamz Supernova and a live performance by Ezra Collective.
Bowers & Wilkins and Abbey Road have worked together since 1980, an alliance they say has always been “at the forefront of audio innovation” and one that is Volvo drivers are benefitting from 44 years later.
