PACE Unveils Its First Flagship Store in São Paulo
Elevating the streetwear experience in Brazil.
PACE, a renowned Brazilian-Japanese streetwear brand, officially opened its doors to its first flagship store in São Paulo. This venture represents a significant expansion for PACE, incorporating an immersive physical space to connect directly with its extensive community built over seven years. Designed to bridge cultural heritage with cutting-edge technology, the flagship store embodies the brand’s goal of creating a timeless, inclusive environment for streetwear enthusiasts.
The flagship store was developed by Coletivo de Arquitetos, led by Guile Amadeu in collaboration with PACE’s founder, Felipe Matayoshi. The result is a harmonious blend of Japanese and Brazilian influences, lending a “home-like” atmosphere that invites visitors to experience the brand’s core identity firsthand. The space also features Café PACE, a dedicated area where customers can gather and engage in a comfortable environment with seasonal fabric seating by Paulo Mendes da Rocha.
PACE’s goal for the store goes beyond retail; it aims to create a hub for cultural expression. By integrating an interactive LED panel where invited artists can showcase their work, PACE fosters a dialogue between art, streetwear, and technology. “We had the courage to create a large and innovative space that not only reflects the essence of PACE but also serves as a gathering point for the community,” Matayoshi explains.
The store also celebrates Matayoshi’s passion for music with vintage 1960s Italian speakers and plans for future music events, from listening sessions to record meet-ups. This focus on creative expression is central to PACE’s vision, as it aims to strengthen ties with its audience through collaborative, interactive experiences that highlight its local and international influences.
PACE’s offerings are rooted in Matayoshi’s Okinawan and Brazilian heritage, incorporating apparel, accessories, and lifestyle products grounded in functional designs with a futuristic edge.
Take a look inside PACE’s new flagship store in the gallery above, and visit the location at Alameda Itu, 1466 – Cerqueira César, 4191-080, São Paulo.
