Kiko Kostadinov’s ASICS Novalis "Season 2" Campaign Explores Deep Meditation
Captured by Frank Lebon.
Ahead of the release of the ASICS Novalis Gel-Styrax in Black, Kiko Kostadinov has revealed its latest campaign for the shoe. Lensed by photographer and filmmaker, Frank Lebon, the campaign centers on a “Sound Mind, Sound Body” concept, where he records four participants throughout their meditative practices.
Using a long exposure, Lebon captured the subtle motions of the models during 8 – 9 minutes of meditation. Boasting a soft blur effect, the final images document the slight changes in the models’ posture and facial movements.All participants are styled head to toe in the new Kiko Kostadinov x ASICS range, offering a sneak peek into the upcoming collaborative collection.
A full preview is set to be unveiled on October 15. Meanwhile, the collection is scheduled for a global release on October 26.
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