Hisense To Elevate the Fan Experience As Official Sponsor of Real Madrid
Coming off of successful partnerships with the UEFA European Championship™ and the FIFA World Cup™, the tech brand continues to expand within the world of sport.
Sports have been a hot topic this past summer, following unforgettable moments at major sporting events and many brand-new partnership announcements. Joining in on the fanfare, electronics and home appliances company Hisense announced its official sponsorship of the Spanish soccer giants, Real Madrid.
Tech products like Hisense’s help enhance the sports viewing experience, offering high-quality broadcasting to fans worldwide. During this three-year regional sponsorship, which includes Spain, Africa and the Middle East, Hisense’s extensive technology range and long-term dedication in sports sponsorship will be highlighted at the club’s home base, Santiago Bernabéu Stadium to global fans, whether they’re passionately cheering from the stadium or fervently supporting their team from the comfort of their homes. Hisense and Real Madrid will also release a limited-edition, co-branded 100-inch television created to upgrade that at-home experience.
The sponsorship was commemorated at Ciudad Deportiva Real Madrid, where both companies spoke on their commitment to bringing football fans top-tier offerings and services. “We are excited to introduce the co-branded 100-inch TV, which will deliver unparalleled picture quality and immersive sound, bringing fans closer to the action than ever before. Through the partnership, we will continue to excite football fans and consumers with high-quality products and services,” said Jerry Liu, Vice President of Hisense International, who attended the signing ceremony together with Emilio Butragueño, Director of Institutional Relations of Real Madrid.
Both on the football field and in the realm of technology, success is the fruit of unwavering dedication to one’s dreams and an insatiable pursuit of excellence. On the pitch, Real Madrid’s unparalleled record of 15 European Champions League titles stands as a testament not only to their mastery of the game but also to their relentless pursuit of victory and glory. In this partnership, it becomes clear that Hisense is moving forward with resolute determination toward the goal of becoming the industry leader, pursuing a strategy of accelerating its globalization. Its investments in sports are expected to draw the attention of a global audience.
From the Hisense cutting-edge TV products with AI picture quality chips, ranging from the ULED TV U7 and Laser TV L9H, which provide audiences with an immersive 100-inch big-screen viewing experience, to white goods such as the Refrigerator RQ760N4IFE and Air Conditioner Energy Pro X, all bring families an enhanced environment for watching games at home.
To learn more about Hisense’s technologically innovative products, from laser to ULED TVs, and the new partnership with Real Madrid, visit global.hisense.com.
