Monitaly Shares Its FW24 "Bad Boy" Collection Video Campaign
Marked by a unique blend of cultural influences.
Looking towards the Fall/Winter 2024 season, Monitaly has returned to share its upcoming collection directed by Yuki Matsuda of Meg Company Inc. Following its “Every Stitch Has a Soul” motto, the made-in-Los Angeles men’s clothing showcases its “Bad Boy” outlook for FW24.
Sharing a video campaign, the collection is revealed through a unique blend of cultural references. Drawing from Matsuda’s teenage memories in Osaka, Japan, the creative intertwining captures the essence of the 1980s Japanese Yakuza with a contemporary twist of Los Angeles 2024 and West Coast Punk.
The FW24 “Bad Boy” collection features effortless men’s styling drawing from heritage wear codes, displayed through leather works. Generous silhouettes marked by metal hardware provide an aesthetic that stands between irreverent attitude and sleek styling.
Catch Monitaly’s FW24 “Bad Boy” collection video campaign above and a note from Yuki Matsuda regarding the collection below.
Dear Friend,
A moment I will never forget has arrived. I have been blessed with the opportunity to direct a short film for the first time in my life, and I am eager to share this joy with all of you.
This project has been maturing in my heart for about 10 years. It draws inspiration from my unique memories of growing up in Osaka during the 1980s, as well as the raw brilliance of the Los Angeles punk scene. And, not to forget, the overwhelming allure of American muscle cars, especially the Plymouth Challengers of the 1970s.
All these elements have come together to finally allow me to present a visual work that has been a long-held dream. This film is more than just a creation for me; it’s a symbol of my youth and passion.
I invite you to watch this short film and hope you can feel the things I’ve cherished. I look forward to hearing your reactions.
Sincerely,
Yuki
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