Giorgio Armani Looks FW24 Right in the Eye
Titled “The Look,” the Italian designer’s sophisticated collection met Milan’s glitterati on a runway guarded by his watchful blue eye.
Giorgio Armani’s Fall/Winter 2024 show started with a short visual of the namesake designer approaching the front door of his home and glaring through his peep hole at the audience. His watchful blue eye remained projected in the backdrop of the runway, while models began cascading down the somber walkway in next season’s silhouettes. Under Armani’s supervision, the collection was aptly titled, “The Look.”
There were 81 looks, to be exact. The line began with classic suiting ensembles: blazers layered over vests over fitted shirts, and buttoned jackets concealed patterned tops that were tucked into roomy trousers. Here, Armani reimagined his signature eureka suit in many forms — some employing finer textiles of herringbone, terry or jacquard birdseye and others depending on differing proportions to stand out.
Later on, the designer shared an appreciation for velvet. The soft textile encapsulated a plethora of looks, composing billowing overcoats, double-breasted blazers, fitted vests and thick trousers. Notably, there was a velvet three-piece suit that adopted an all-over lynx print, worn not with a shirt but with a cravat.
Armani flirted with sportswear this season, too. A handful of models, wearing bulky snow gear, marched the catwalk with colossal helmets in hand, as if they had just completed a risky run down the slopes. In this section, the designer also prioritized insulation, puffing up a line of coats, pants and accessories for seasonal ski trips.
What followed was classic Armani: elegant, palpably expensive suiting, constructed for the modern man. These final looks built on the brand’s expected output with occasional Eastern influences, like collarless neck finishes, without exiting the Italian label’s universe. Armani himself then emerged from backstage for his bow, offering the crowd a pleased look, IRL.
See Giorgio Armani’s Fall/Winter 2024 menswear collection in the gallery above, and stay tuned to Hypebeast for more Milan Fashion Week coverage.
