AMI FW24 Was an Homage to Parisian Homelife

Guinevere Van Seenus, Audrey Marnay, Laetitia Casta, and Diane Kruger walked the runway in celebration of local citizens.

Fashion
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Bells tolled, birds chirped, and bicycle wheels turned to signal the commencement of AMI‘s Fall/Winter 2024 runway show at Paris Fashion Week. Guests were escorted into a darkened room with spacious interiors, feasting their eyes on a movie-like facade that mimicked Parisian apartment blocks. An artificial sunset ignited the building’s exterior while wooden doors slowly opened, allowing models to walk the runway in a well-tailored collection.

French designer Alexandre Mattiussi is fascinated by his Parisian homeland, constantly celebrating its spirited inhabitants awakening to the city sunshine. The show invitation delivered dozens of AMI-branded catalogs, postcards, and utility bills, reflecting the mailboxes of city-wide residents. FW24 honored the bustling homes of everyday Parisians, seeing mothers, teens, grandfathers, and friends unite across 62 looks.

American model Guinevere Van Seenus, French icon Audrey Marnay, and past Victoria’s Secret angel Laetitia Casta were FW24’s celebrity stars, strolling through packed benches wearing AMI’s latest. The collection was dominated by refined tailoring, portraying the modern worker through soft silhouettes ready to take on the day ahead. A mirage of black and brown drowned double-breasted suiting and strong-shouldered coats, while tan and grey came alive across skin-tight tanks and pleated culottes. AMI’s essential glimmer shined on gilded slip dresses, off-shoulder tops, and baggy denim jeans, creating transitional wardrobes for morning meetings and evening outings alike.

Speaking to Hypebeast backstage, Mattiussi says:

The show is based inside a building, so everyone is living there; they’re neighbors in Paris. The first floors are filled with kids, their mothers, and their fathers — everyone is living there, and they know each other, so it is the most elegant building in the city. I always try to create a movie with my clothes; it’s a film with ten minutes of an ideal world that I wish we lived in.

Take a closer look at AMI’s FW24 collection in the gallery above, and stay tuned for more Paris Fashion Week content on Hypebeast.

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