Eyedress Joins 1999 WRITE THE FUTURE for Cloudy New Cut, "rUN tHE FaDE"
Accompanied by a dynamic music video.
1999 WRITE THE FUTURE – a new music venture from 88rising and RCA Records – has unveiled its second audiovisual presentation. After last month’s “MiNt cHoCoLaTe” which featured Westside Gunn, BADBADNOTGOOD and Conway The Machine, the collective has now dropped off “rUN tHE FaDE,” which features dreamy vocals and production from Eyedress.
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Backed by Eyedress’ signature shoegaze style, the track is a hazy yet heavy four-minute listening experience. “I was shook / When I met you that night / Puzzle pieces / Don’t fit in my mind / I wish Garfield / Was on the screen / Watching TV / But I’m not watching / I got my head in the clouds,” he enters the cut.
The video, directed by Bee Eyes, stars Eyedress himself – well, dressed as a joint and then a ghost for a majority of the visual – alongside his wife Elvia and Tim Robinson of I Think You Should Leave with Tim Robinson. Surreal and trippy, “rUN tHE FaDE”‘s music video complements the effortlessly half-baked-sounding track. In full joint attire, Eyedress finds himself squaring off – first on the court, then off the court – with a face-painted metal gang. By the next chorus (“Just pass me the blunt / Pass it this way / I’m not backing out / Still run the fade”), the singer sits on the couch in the middle of a party, now in disguise as a white-sheeted ghost.
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Find the full video above and stream “rUN tHE FaDE” on Spotify and Apple Music now. Stay tuned to Hypebeast for more updates on 1999 WRITE THE FUTURE’s debut project, landing this year.
