Roots Collaborates With Barbie to Celebrate 50th Anniversary

Arriving in varsity jacket and a limited-edition doll collaboration.

Fashion
1,664 Hypes 0 Comments

It looks like the Barbie craze is not over just yet. To celebrate their 50th anniversary, Canadian lifestyle brand Roots is releasing an exclusive apparel and doll collaboration with the fashion icon. The Toronto-based brand is coming together to inspire Barbie and Roots aficionados to continue to express themselves by prioritizing style and comfort.

The collaboration features a limited edition Barbie doll that is dressed in head to toe Roots styles including a Roots Salt and Pepper crew sweatshirt and matching sweatpants. The Barbie is also seen wearing a Varsity Awards jacket with exclusive Barbie decals, along with a pair of TUFF brown boots and a Banff weekender bag. Alongside the limited edition doll, Roots is also launching a 30-piece apparel collection that features accessories for men and women, kids and toddlers. The apparel collection will range from sweatpants and sweatshirts to Varsity jackets, bags and hats, staying true to Roots’ signature styles.

Roots has long been a staple apparel household name amongst Canadians. In global annual sales, the company generates between $350 million CAD to $400 million CAD per year. Meghan Roach, president and chief executive officer of Roots Corp. said, “The inspiration for the Barbie x Roots doll came from the experiences Karuna (Scheinfeld) and I share as mothers of children from multicultural backgrounds. We wanted to embrace the rich diversity of Canadians and our global audience, including our young daughters. Teaming up with Barbie in our 50th anniversary year, we were excited to celebrate how Barbie has empowered young women over the last six decades to follow their dreams, something we are both passionate about as female executives.” Steve Totzke, president and chief commercial officer of Mattel responded in a statement, “The Barbie x Roots Collection comes together at a meaningful moment in the brands’ respective histories. As a 25-year Mattel veteran and proud Canadian, I am especially excited for this collaboration, featuring products that reflect the legacy of an iconic Canadian company, in what continues to be an incredibly celebratory year for Barbie.”

The Barbie doll is set to sell across select Roots stores in Canada, the U.S. and Taiwan alongside the collection. For more information check out Roots.

In other fashion news, the Los Angeles Rams and Born X Raised join forces for another NFL collaboration.

Read Full Article

What to Read Next

Roots Unites With CLOT To Continue Its 50th Anniversary Celebration
Fashion

Roots Unites With CLOT To Continue Its 50th Anniversary Celebration

Inspired by the Year of the Dragon.

Rubik's Cube Celebrates Its 50th Anniversary with Special Release Slate
Toys

Rubik's Cube Celebrates Its 50th Anniversary with Special Release Slate

Products range from an anniversary-edition cube to collaborations with Mercedes-Benz, Barbie and Hello Kitty.

ICEBERG Looks to the Future for Its 50th Anniversary Runway
Fashion

ICEBERG Looks to the Future for Its 50th Anniversary Runway

James Long kicks off Milan Fashion Week by envisioning the wardrobes of tomorrow with edgy details and bold hues.


Design Museum To Host an Extensive 65th Anniversary of Barbie Exhibition in 2024
Design

Design Museum To Host an Extensive 65th Anniversary of Barbie Exhibition in 2024

Featuring a handful of pieces from Mattel’s California archives.

Stone Island and Frieze Announce a Multi-Year Global Partnership
Art

Stone Island and Frieze Announce a Multi-Year Global Partnership

With the Italian research brand to bolster support for emerging galleries and artists.

HAVEN’s FW23 Collection Is Coded With Nature and Architectural Influences
Fashion

HAVEN’s FW23 Collection Is Coded With Nature and Architectural Influences

Featuring functional pieces that are built to last.

Bodega and ASICS Reveal the GEL-NYC "After-Hours"
Footwear

Bodega and ASICS Reveal the GEL-NYC "After-Hours"

Inspired by the cities that raised the popular brand and retailer.

Netflix Renews 'One Piece' for Season 2
Entertainment

Netflix Renews 'One Piece' for Season 2

Set to be ready “somewhere between a year and 18 months” from now.

PRODUCTS By Betsy Johnson Challenges the Concept of Commodities
Fashion

PRODUCTS By Betsy Johnson Challenges the Concept of Commodities

The YEEZY Visual Director shares her personal project.


Kim Jones Is Reportedly Eyeing a Collaboration With Stefano Pilati for Fendi
Fashion

Kim Jones Is Reportedly Eyeing a Collaboration With Stefano Pilati for Fendi

Pilati is the former Zegna and YSL designer.

NEIGHBORHOOD Collaborates with Dickies for Modernized Workwear
Fashion

NEIGHBORHOOD Collaborates with Dickies for Modernized Workwear

Featuring two sets available in three unique colorways.

Jason Momoa Returns With His Son in Latest 'Aquaman and the Lost Kingdom' Trailer
Entertainment

Jason Momoa Returns With His Son in Latest 'Aquaman and the Lost Kingdom' Trailer

Amber Heard makes a brief cameo as well.

MGM Resorts Face a Fourth Day of Outages as a Result of Cyberattacks
Tech & Gadgets

MGM Resorts Face a Fourth Day of Outages as a Result of Cyberattacks

Affecting guest solutions, ATMs, slot machines and more.

Panerai Unveils Three New Luminor Due Models at Watches & Wonders Shanghai
Watches

Panerai Unveils Three New Luminor Due Models at Watches & Wonders Shanghai

Featuring a Goldtech™ build, a yellow gold version, and the new Luminor Due Prada Re-Nylon.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.