Getty Rolls Out (Commercially Safe) New AI-Generated Platform

The legal challenges surrounding artificial intelligence have become just as much a topic of discourse as the creative potential offered to would-be users. Amidst the frenzy, Getty Images assures potential customers and creatives alike, that it’s new AI image generator doesn’t source material without consent.

Powered by NVIDIA Picasso’s Edify model architecture, Generative AI by Getty Images is trained solely on the media giant’s vast library, “allowing customers to elevate their entire end‑to‑end creative process to find the right visual content for any need,” according to a release. The tool won’t use any images of real people or locations, making it — as the corporation has marketed it — a “Commercially safe. Impactful. Worry‑free,” solution for indulging in the power of AI.

“We’ve listened to customers about the swift growth of generative AI – and have heard both excitement and hesitation – and tried to be intentional around how we developed our own tool,” said Grant Farhall, Chief Product Officer at Getty Images. “We’ve created a service that allows brands and marketers to safely embrace AI and stretch their creative possibilities, while compensating creators for inclusion of their visuals in the underlying training sets.”

In the near future, customers will also have the ability to customize the software using their own proprietary data, resulting in a more personalized creative output. Content created on Generative AI by Getty Images will not be included on Getty Images and iStock. Additionally, the media giant will pay customers using the software for training its current and future models, “allocating both a pro rata share in respect of every file and a share based on traditional licensing revenue.”

For those looking to test it out, please visit Getty to request a demo.

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