CIRCA Partners with South Korean Artist Koo Jeong A on 'Smell Stories'

Coinciding with Frieze Seoul 2023, the initiative invites onlookers to submit the scents that they believe make up the Korean Peninsula.

Art
1,000 Hypes 0 Comments

Coinciding with the second edition of Frieze Seoul, CIRCA ART has collaborated with South Korean artist Koo Jeong A on custom 3D animations that are currently broadcasting across four screens in the Gangnam District each evening at 08:23 until 30 September 2023.

The interactive graphics run for three minutes daily, where a QR code will prompt onlookers to submit their own Smell Stories — a series of questions: such as age, occupation, description of the scent and the city in which it originated from. Each entry will help inspire a new fragrance that will serve as a fragrance map, which will be unveiled at the 60th Venice Biennale in 2024, where Koo Jeong A will present Odorama Cities at the national Korean Pavilion.

“Koo’s work emphasizes a poetic mundaneness that seduces the viewer to look closer,” said CIRCA founder, Josef O’Connor. Odorama Cities captures this contemplation on human perception through both the archiving and creation of scent. In celebration of her upcoming commission at the 60th Venice Art Biennale, CIRCA is honored to collaborate in extending this invitation to the Korean public to contribute towards the creation of this new fragrance.”

Curated by Jacob Fabricius and Seolhui Lee, the Korean Pavilion at next year’s Venice Biennale will be an immersive scent journey that features smells representing different rural areas, towns, and cities in South and North Korea. Check out the addresses below for more information on where the billboards are displaying.

In related news, Hypeart compiled its must-see booths at Frieze Seoul 2023.

Addresses
COEX K-Pop Square, Samsung Station 6 gate, Samseong-dong, Yeongdong-daero
Gangnam Station 11 gate , Gangnam-daero, Gangnam-gu
90, Namdaemun-ro, Jung-gu
50, Eulji-ro, Jung-gu

Read Full Article

What to Read Next

Heron Preston Joins H&M As Creative Menswear Advisor
Fashion

Heron Preston Joins H&M As Creative Menswear Advisor

Set to unveil his debut 40-piece collection next year.

Flo Milli To Hit the Road on ‘Thanks for Coming Here, Ho Tour’
Music

Flo Milli To Hit the Road on ‘Thanks for Coming Here, Ho Tour’

Joined by Brooklyn rapper Maiya the Don.

HAVEN Preps for Changing Seasons With Pre-Fall 2023 Editorial
Fashion

HAVEN Preps for Changing Seasons With Pre-Fall 2023 Editorial

Featuring brands like sacai, AURALEE, Stone Island and more.

Kaytranada Says Childish Gambino Will Feature on His Next LP
Music

Kaytranada Says Childish Gambino Will Feature on His Next LP

The DJ played the collaboration between during a live performance last year.

Watch the First Trailer for Netflix's 'Pain Hustlers,' Starring Chris Evans and Emily Blunt
Entertainment

Watch the First Trailer for Netflix's 'Pain Hustlers,' Starring Chris Evans and Emily Blunt

Which debuts on Netflix this fall after its premiere at the Toronto International Film Festival.


Très Bien everywear FW23 Posits Clean Staples
Fashion

Très Bien everywear FW23 Posits Clean Staples

Crafted from Italian and deadstock fabrics.

Sonos Announces Its New Move 2 Speaker
Tech & Gadgets

Sonos Announces Its New Move 2 Speaker

Its equipped with 24 hours of battery life and an ultra-durable water resistant design.

G-Star RAW Reintroduce 3D Elwood Denim With Motion-Packed Campaign
Fashion

G-Star RAW Reintroduce 3D Elwood Denim With Motion-Packed Campaign

Enlisting world-class dancers to test the garments on Japanese streets.

Aleksej Iskos Crafts a Moment of Calm with New Lamp for Muuto
Design

Aleksej Iskos Crafts a Moment of Calm with New Lamp for Muuto

Inspired by not-so-calm surroundings.

Jung Kook Added to 2023 Global Citizen Festival As Headliner
Music

Jung Kook Added to 2023 Global Citizen Festival As Headliner

Marking the BTS star’s solo debut performance.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.