Big Park SS24 Brings Contemporary South Korean Calligraphy To Ready To Wear

Inspired by the artworks of Hwang Seok-bong.

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Big Park brought its collection to Seoul Fashion Week once again for its Spring/Summer 2024 collection. Centered around movement, the collection takes inspiration from the abstract art of contemporary calligraphy. The brush strokes, vivid colors and penmanship of Hwang Seok-bong was the main inspiration behind this season.

Hwang’s artworks are often known for its fluid nature, heavily emphasizing the unique calligraphy brush strokes. The collection, titled Phantasmagoria, take audiences on a dream. The pieces are a sequence of real and imaginary images pieced together to create ever-changing scenes. By definition, phantasmagoria indicates the constant changing successions or combinations of fantastic, bizarre or imagined imagery. Abstract brushstrokes from these calligraphic art paintings become the underlying demonstration of the shifting series.

Each piece is transformative, with some utilizing the brush strokes as design details or even other pieces honing in on the idea of movement in its silhouette and construction. Tailored suiting as well as oversized vests give the collection a broad range and depth. Take a look at the collection above.

In other Seoul Fashion Week news, BLR SS24 is all about youthful rebellion.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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