Hypebeast Flea: Soho Yacht Club
With the brand encouraging you to “do something nice today.”
Co-founded by Ellis Gilbert and Harry Clements, Soho Yacht Club is the West London brand by the people, for the people.
A force for good brand with a London mindset, Soho Yacht Club strives to give back to its community with every drop, which offers up street-ready attire with a smart, sophisticated feel.
Check out our conversation with Soho Yacht Club ahead of Hypebeast Flea below. Tickets to Hypebeast Flea are free! Don’t forget to sign up here now.
Explain your brand to people who may not know you yet.
Soho Yacht Club is a community, a family, and a collective. We work with friends and tonnes of talented people across London, making cool clothes and spreading our message to Do Something Nice Today.
What’s the journey been like from starting your brand, to where you are today?
It’s been a lot of fun. We get to spend time creating with our friends, and the response from the get-go has always been so positive. It’s a challenge because we each have our creative careers, but it’s what makes this brand so exciting, being able to bring our individual knowledge and outlets to create Soho Yacht Club.
Flea is going to be hosted for the first time in the UK. How does the UK’s creative community inspire you and your brand?
The UK is incredible and so rich in talent and culture. We feed off the people and environments around us so much when it comes to making our products. It’s so easy to be inspired growing up, living, and working in London.
What have you got planned at Hypebeast Flea?
We got some cool pieces in the kitty, you’ll have to get a ticket and come see for yourself.
What other vendors are you looking forward to checking out at Hypebeast Flea?
We’ve got some friends at the Hypebeast Flea, huge fans of Manors, and have been from the get-go. Same with cent.ldn, we’ve got their candles in every room. Me Old China is sick, too!
