Calvin Klein Unveils Star-Studded Fall 2023 Campaign Featuring Jennie, Jung Kook, Kid Cudi and More

Calvin Klein has officially launched its Fall 2023 campaign, this time adding Alexa Demie and Kid Cudi as a part of their star-studded ambassador features. The two join existing CK ambassadors Jennie, Jung Kook and Kendall Jenner to show case the upcoming collection.

The campaign arrives in vignettes, capturing the key talent’s confidence, playfulness and sensuality. The new era of Calvin Klein’s ads are directed and photographed by the incomparable Inez & Vinoodh. Staying true to each individual’s world and environment, each of the ads differ depending on the talent, taking fans on a worldwide journey. The ads are amplified differently based on the surroundings as the curated images and videos are grounded in the model’s reality.

Euphoria‘s Demie is seen in the new Calvin Klein bodysuit while Cudi in underwear and a jean jacket underwater. Jennie of BLACKPINK, who recently launched her own collection with CK, arrives in a full underwear set paired with jeans and a blazer, sporting a more casual, everyday aesthetic. Jenner wears an elegant yet sensual outfit, revealing CK’s lace bra under her otherwise formal look. Jung Kook is in the classic denim on denim get-up, with a pair of CK underwear cheekily shown.

Jonathan Bottomley, global chief marketing officer said of this season’s campaign, “This fall campaign is a celebration of Calvin Klein’s most iconic products, featuring brand ambassadors who are shaping the culture of today. It’s the next iteration of our strategy to reshape the image of the brand, reclaiming our core equities of confidence and sensuality, while igniting Calvin’s unique ability to create culture.” Utilizing this generation’s most influential and iconic stars, CK is aiming to reinvigorate this era of consumers, maintaining relevance throughout. He tells WWD, “We are incredibly strategic around our choice of ambassadors, with each selected due to their authentic relationships with the brand and their ability to engage audiences in key markets.”

With the help of Jennie, Jung Kook and Jenner, Bottomley said, that last season’s campaign was a major hit for the brand. “Our Spring’23 campaign generated some of the highest consumer engagement in the history of the brand — creating 1.7 billion impressions across PR and social media alone, adding 1.6 million new followers to social platforms within six months and driving significant increases to traffic to our owned and operated e-commerce sites.” As for the new campaign, “The content is tuned to cut through and entertain, with dramatic performances, bold editing and culture-defining choices of music.”

In other fashion news, Honor the Gift launches “Tones of the Inner City” Fall collection.