Tommy Hilfiger Taps Supervsn Studios for a Capsule Collection Celebrating American Multiculturalism

Featuring nine oversized pieces donning bold statements and all-new logos.

Fashion
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Tommy Hilfiger has partnered with LA-based creative collective Supervsn Studios for a capsule collection that looks to champion the creativity behind next-generation voices. Titled “Tommy x Supervsn,” the collaboration lauds both labels’ community-driven roots through a “Tapestry of Americana,” highlighting the multiculturalism rooted in American fashion.

Supervsn founder Gavin Mathieu established his business to amplify creative ideas from underrepresented communities through thought-provoking product development, content creation and experiences. Hilfiger, who similarly founded a cultural hub through his first store, People’s Place, initially connected with Matthieu through Instagram.

“I’ll never forget the day I got a DM from Tommy (himself) just telling me how much he liked the brand and the products,” Mathieu told Hypebeast. “We kept in touch for a few months, and then one day, he came by my studio to meet in person and presented the idea of a collab to me.”

“I grew up wearing Tommy Hilfiger; he’s an American Fashion Icon,” he added. “Once I learned how he started in fashion, I realized that we had a lot in common. We both opened our retail stores to promote and amplify the works of our creative friends. We both have a solid love for community building and aspire to inspire people to dream BIG with our brands. Through this collaboration, I knew I could create something that would mean something to my community.”

 

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Adding to that, Hilfiger said, “Supervsn gives me great hope for the future by empowering diverse creatives. We are proud to make a collection fueled by community and determined optimism.”

The collection itself includes nine oversized, washed-out silhouettes, reflective of Los Angeles lifestyles. Among them, shorts enlist a mixture of camos and tie-dye, while T-shirts and French terry hoodies offer up a remixed version of the traditional Tommy logo to represent the Pan-African flag. Elsewhere, workwear jackets don more familiar TH iconography, and a selection of tops boast the statement “Trust The VSN, Not The Algorithm,” encouraging people to rely on their creative processes.

The “Tommy x Supervsn” collection will launch on July 10 in select Tommy Jeans stores and on both Tommy Hilfiger and Supervsn’s webstores. Take a look at the range in the gallery above.

In more fashion news, KRAKATAU updated its performancewear for SS24.

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