You Can Now Personalize Your Own Balenciaga Shirt
Exclusively being offered at the brand’s London location.
Balenciaga is temporarily converting its London New Bond Street store into a customization facility. In correspondence with their new t-shirt series, Balenciaga will offer exclusive personalization services this weekend only, June 24 and 25.
The t-shirt leans into beloved Balenciaga basics, featuring a spray painted aesthetic and reads “I love Balenciaga,” with a red heart in place of “love.” The limited-time-only personalization service allows buyers to tell their own story on and around the rest of the shirt. This latest shirt falls right in line with the rest of Balenciaga’s t-shirt archive, as the brand is notorious for its plays on dynamic graphics and logos.
Details on the specifics of personalization are yet to be announced, but this isn’t Balenciaga’s first time hosting an interactive customization opportunity. Back in 2017, the brand allowed buyers in for the first time; Balenciaga transformed London’s Dover Street Market into a copyshop-inspired interactive installation. Guests could manually sift through an expansive library of Balenciaga graphics and logotypes (via computer touch screen) to produce their own unique, ready-to-wear t-shirt.
Guests can stop by the New Bond Street location this Friday, June 23 and Saturday, June 24 between 12:00 p.m. and 9:00 p.m BST to put their own spin on the new shirt. As of now, the personalization pop-up is only available at London’s New Bond Street store, though it may expand globally in months to come.
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