Kim Kardashian Stars in New SKIMS Faux-Leather Swim Campaign

Shot by Steven Klein.

Fashion
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Kim Kardashian’s shapewear brand SKIMS is known for its star-laden campaign visuals. Over the last several months, the label has put forth sartorial imagery fronted by musical starlets Ice Spice, PinkPantheress and SZA, as well as Snoop Dogg’s entire extended family. But today, the imprint looks to stray from its traditional in-studio format with something different: a stylistic editorial campaign, shot by Steven Klein and starring Kardashian herself.

Showing off SKIMS’ latest Rubberized Scuba and Faux Leather swim collections, the imagery pictures the brand’s founder amidst a slew of models in a ’90s summer-inspired scene. In the foreground of one shot, Kim appears laid back in the label’s latest separates and sets atop vivid, green grass and next to a bright, blue pool; in the backdrop, models appear entangled with one another and suspended on chain-linked hoops. It’s tastefully chaotic, offering a fresh identity for the SKIMS tag.

“Steven and I have collaborated on so many iconic images over the years and I’m grateful that we once again have partnered on SKIMS for the new swim campaign,” Kardashian said of Klein’s work on the campaign. “His creative touch and vision for this collection are exactly what make him the incredible photographer he is today.”

SKIMS’ Rubberized Scuba and Faux Leather swim collections launch on June 27 at 12 p.m. ET on the brand’s webstore. Peruse the campaign in the gallery above.

In more fashion news, Rihanna’s full Louis Vuitton campaign is here.

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