American Express and Metalwood Studio Introduce a Web3-Enabled Shopping Experience on the Fairway During This Year's Golf Championship in L.A.
Card Members and golf lovers alike can use POAPs to access exclusive merchandise made in collaboration with golf brand Metalwood.
Presented by American Express
American Express has partnered with Metalwood Studio to develop and sell a custom capsule featuring a crew neck sweatshirt, T-shirt, bucket hat and a driver head cover that will debut during the golf Championship week in Los Angeles. The co-branded limited-edition merchandise will be exclusively available and sold on a website that can be accessed through POAPs.
American Express Card Members and guests who visit the brand’s on-site American Express Card Member Lounge, located near the third fairway, can mint POAPs (Proof of Attendance Protocols) to gain access to the American Express x Metalwood capsule, sold exclusively on a page within HBX that is accessed through the POAPs. There will be five POAPs in total that will roll out during the practice rounds and each day of the pro golf tournament in Los Angeles, offering golf enthusiasts the opportunity to take home Metalwood-designed apparel (terms apply). The entire collection will be live all week long, released in limited quantities each day.
This isn’t American Express’ first venture into Web3. Last year, the brand released various POAPs, including one at Austin City Limits and another at the American Express NBA 2K23 Lab Experience in New York. Fronted by none other than Metalwood Studio, a streetwear-influenced golf brand giving traditional white polos a run for their money, American Express tees up for a fashionable entry into this year’s golf Championship in Los Angeles. Through this activation (and others on the horizon), American Express builds upon its presence in Web3, highlighting the myriad ways Card Members can level up on unique consumer experiences and benefits. Other crossover collaborations, like the blue American Express sneakers developed in partnership with Don C at NBA All-Star, showcase American Express expanding its presence in culture through fashion-led activations.
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To learn more about American Express’ activation at the Championship, visit this website. Read about the inspiration behind the co-branded capsule here.
