Veuve Clicquot has brought some of its most impressive artist collaborations to London, for an exhibition titled Solaire Culture. Having debuted in Tokyo and Los Angeles in 2022, the travelling show has arrived in Piccadilly Circus, and will remain in-situ until June 6.
A chance to showcase the importance of creativity to its process, the luxury champagne label also wanted to pay homage to great women artists, and is presenting works by the likes of Yayoi Kusama, Sheila Hicks and Moyoco Anno.
“This exhibition is an unprecedented event for Veuve Clicquot and the symbol of our capacity to dream big and constantly innovate. Now we travel to the United Kingdom, our third global destination, to bring the exhibition to life in Regent Street, London, a true melting pot of culture and creativity. We will highlight the House’s innovation and craft, the life of Madame Clicquot, our iconic Yellow label and the many works produced for Veuve Clicquot in the 20th century,” said Jean-Marc Gallot, President and CEO of Veuve Clicquot.
Inspired by its female leader, the show’s curator Camille Morineau and designer Constance Guisset have brought the female artists and historical objects related to the brand’s founder, Madame Clicquot, into one space.
The journey begins with Madame Clicquot’s story, and includes original works created for the show by Yayoi Kusama, Inès Longevial, Cece Philips, Rosie McGuinness, Pénélope Bagieu, Olimpia Zagnoli and Moyoco Anno.
The design history of the brand then comes in to focus, with 250 years-worth of labels and artwork collaborations on show – including the “My Heart That Blooms in The Darkness of The Night” bottle by Yayoi Kusama, and the
Riddling Table by Andrée Putman. Elsewhere, films and an interactive library offer a window into the winemaking process, and three more artists “channel the sun” through new commissions: Sheila Hicks uses threads and yellow fabric; and Monique Frydman creates a three dimensional experience.
Solaire Culture is on show until June 6th. In other art news, KAWS is set to release three new limited-edition prints.