Phillips to Auction a Zenith Chronomaster Original Pink for Breast Cancer Awareness

All proceeds will go to the Susan G. Komen charity.

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This year, Zenith continues to support breast cancer awareness by partnering with Phillips to auction off a special Chronomaster Original Pink timepiece.

Last year, the Maison demonstrated its support for the cause with a Breast Cancer Awareness Month limited drop, where 20% of its total sale were donated to the Susan G. Komen breast cancer charity organization. “Supporting Komen, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink unique piece will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years,” shares Julien Tornare, Zenith’s CEO.

The one-of-a-kind Chronomaster Original Pink “Unique Piece for Susan G. Komen” piece encompasses all the traits and functions of its preceding model — from its 38mm stainless steel case, matching link bracelet, pink sunray dial, to the automatic El Primero 3600 calibre equipped with a rare 1/10th of a second chronograph function. Aesthetically, diamond-set lugs are perhaps the only difference between this year’s offering from its predecessor.

Estimated to fetch between $8,000 – $16,000 USD, the Zenith Chronomaster Original Pink “Unique Piece for Susan G. Komen“ will be offered at a Phillips auction between June 10 -11. All proceeds will be donated to charity, for more details regarding the lot, head over to the auction house’s website.

In other watch news, G-SHOCK reveals its northern lights-inspired MT-G watch.

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