Picturesque Jacquemus Pop-Up Lands in Lake Como
In celebration of the launch of the second drop of the Été capsule.
Jacquemus is getting summer ready, this time bringing the brand to the picture-esque and scenic location of Italy‘s Lake Como. Designer and founder Simon Porte Jacquemus has always been known to bring the coastal European summer vibes to his collection, always inspired by endless vacation under the Mediterranean sun.
Taking to Instagram to tease the next pop-up location, Jacquemus has officially confirmed that the brand will be landing in Lake Como. Specifically, the French label has arrived in the luxury destination of Cernobbio, taking over a shop that was traditionally managed by Italian luxury retailer, Tessabit. Tessabit was originally founded in 1953 by the Molteni family and has been operating dozens of stores around the shores of Lake Como for many years.
The 538-square-foot pop-up Jacquemus store arrives just in time to celebrate the second drop of the brand’s Été capsule collection, completely dedicated to the summer season. The collection was first introduced last month, with the first drop hitting shelves at Saks Fifth Avenue in both New York and Beverly Hills. An ode to the French Riviera, a place that inspires much of the Jacquemus aesthetic, the collection offers a broad range of reinterpretations of Jacquemus’ signature styles from across women’s and men’s ready-to-wear pieces and accessories. The pop-up will offer exclusive colorways including canary yellow and natural earth tones. The Été capsule is set to appear in locations worldwide, with each city offering a different range of products.
The Jacquemus Été pop-up at Lake Como is set to run through to October 16.
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