Fresh off the release of his third studio album, Jackman, Jack Harlow has delivered an all-new music video for the record’s popular cut, “They Don’t Love It.” Directed by Eliel Ford, the fresh visual sees the Grammy-nominated artist take to the streets of his hometown, Louisville, Kentucky, visiting neighborhood schools, attending a family barbeque and playing soccer with friends.
“Ya boy’s strivin’ to be the most dominant ever/The hardest white boy since the one who rapped about vomit and sweaters,” he raps on the Hollywood Cole-produced track, referencing Eminem’s 8 Mile song, “Lose Yourself.” He continues, “And hold the comments ’cause I promise you I’m honestly better than whoever came to your head right then.”
As mentioned, “They Don’t Love It” appears on Harlow’s newly-minted record, Jackman. The album, which Harlow put out without any lead singles and very little pre-release press, clocks in at roughly 25 minutes. Notably, the tracklist hosts 10 tracks, none of which include guest features. The project follows the chart-topper’s May 2022 record, Come Home the Kids Miss You, which included contributions from Pharrell, Drake, Justin Timberlake and Lil Wayne.
Watch Jack Harlow’s “They Don’t Love It” music video above.
In more music news, Skrillex’s new “Rumble” music video revisits his London pop-up concert.