Gucci Is Reborn for Resort 2024
Marking the final collection ahead of Sabato de Sarno’s directorial debut in September.
Gucci is preparing to welcome its new Creative Director, Sabato de Sarno, in September, slated to debut his first collection under the luxury House during Milan Fashion Week. For its Fall/Winter 2023 collection, Gucci clarified that a new dawn is on the horizon. The offering was designed by its in-house team and paid homage to the brand’s past, present, and future.
For Resort 2024, the Gucci team crafts its final collection ahead of de Sarno’s arrival and outlined its first step into a new era. Welcoming guests into Seoul’s historic Gyeongbokgung Palace, the showcase evaluated Gucci’s prior identities while looking to define a new brand language.
The team’s dystopian vision reigned the collection, taking cues from Tom Ford‘s Gucci epoch and Alessandro Michele‘s pearlescent attributes. Keeping things on-trend, the decade’s sporty attire was kept front and center while presenting Virgil Abloh-esque skateboard cases, glistening trousers, and boxy menswear cuts.
Airborne flight jackets sent Gucci into an untapped world, featuring blossoming skirt variations with exposed pockets and red quilted underpinnings. The brand’s striped decor dangled from slip dresses, accompanied by cuffed finger gloves taken from the future. Billowing athleticwear received monogram “GG” logos and satin chest straps, while slashed bomber jackets, skin-tight wetsuits, and hooded tees were clad in dynamic hues.
Tom Ford’s thin Gucci lettering adorned zippered detailing throughout, contrasted by Michele’s eloquent tweed suiting with chain and pearl accessories. The previous clashed with athletic ensembles, working alongside wave-ready chrome surfboards, neon-tinted visor glasses, and padded motorbike mitts. Oversized suiting and shrunken velvet co-ords honored Gucci’s customary designs, echoed by miniature chest bags, cushioned laptop cases, and chunky footwear options.
Take a closer look at Gucci’s Resort 2024 collection above.
Elsewhere, Wood Wood looks to reconstruct menswear classics for Pre-Fall 2023.
