Adidas Donating Portion of YEEZY Sales to Anti-Defamation League and George Floyd Foundation
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“After careful consideration, we have decided to begin releasing some of the remaining adidas YEEZY products,” said Adidas CEO Bjørn Gulden in a press release. “Selling and donating was the preferred option among all organizations and stakeholders we spoke to. We believe this is the best solution as it respects the created designs and produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”
ADL CEO Jonathan A. Greenblatt concurred with Gulden expressing appreciation for the charitable initiative. “At a time when antisemitism has reached historic levels in the U.S. and is rising globally, we appreciate how adidas turned a negative situation into a very positive outcome,” he added in a statement. “They have shown real thoughtfulness in engaging with community organizations working to combat this pernicious and stubborn hatred.”
adidas will also be teaming up with the Philonise & Keeta Floyd Institute for Social Change to support community programs through sport and education.
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