Fear of God Graced the Runway and Zendaya Became Louis Vuitton's Newest Ambassador in This Week's Top Fashion News

This week, fashion was the source of lots of buzz. Fear of God commanded Los Angeles’ Hollywood Bowl, where the Jerry Lorenzo-led label debuted its first-ever runway show for the Fall/Winter 2023 season. Meanwhile, Zendaya appeared in her first-ever Louis Vuitton campaign, as the House’s latest ambassador, and BTS’ Jungkook revealed his latest slate of sartorial imagery as the freshest face of Calvin Klein. Elsewhere, Prada took the crown again as the No. 1 brand on the Lyst Index, and Louis Vuitton revealed that Squid Game director Hwang Dong-hyuk is on board as a creative advisor for its Pre-Fall 2023 show in Seoul, South Korea.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

Fear of God Staged Its First Runway Show at the Hollywood Bowl

Fear of God staged its first-ever runway show at Los Angeles’ Hollywood Bowl this week, delivering a Fall/Winter 2023 collection that redefines what exactly American luxury can look like.

The Jerry Lorenzo-led collection featured a series of well-tailored overcoats, wide-set blazers, free-flowing pants and minimalistic tops. Broad shoulders were key across the range, while sharp lines and leather wrap detailing defined several ensembles. Elsewhere, the line fused the brand’s usual tones of buttermilk, hazelwood, toffee, pecan, pewter gray and black with high-end wool, leather, boucle, faux fur and cotton textiles.

See the full collection here.

Zendaya Fronted Her First-Ever Louis Vuitton Campaign

Zendaya is the newest Louis Vuitton House Ambassador. The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress on Thursday, picturing the Euphoria star alongside its emblematic Capucines bag.

Lensed by photography duo Mert Alas and Marcus Piggott, Zendaya appears in the foreground of E-1027, the Roquebrune-Cap-Martin house designed by trailblazing Modernist architect and industrial designer, Eileen Gray. Styled by Law Roach, to whom Zendaya’s pioneering fashion sense can largely be accredited, the campaign sees the star pose with a series of Capucines iterations in tow. Among them, a miniature Capucines BB makes its sartorial debut.

See the full campaign here.

Prada Was Named the World’s Hottest Brand Again

Prada claimed the No. 1 spot for the second consecutive season on the Lyst Index’s Q1 report. Following the Miuccia Prada and Raf Simons-led label is another Miuccia-helmed brand, Miu Miu. Notably, the ranking marks Miu Miu’s highest on the Index, thanks to its well-received  FW23 show, its pocket bag and its New Balance collaboration, among other achievements.

Elsewhere on the list, Moncler ranked third, keeping the same place as last quarter, and Valentino jumped one place into fourth position. Behind them, LOEWE rose two seats into fifth place, and Bottega Veneta held down the fort in sixth. Rounding out the top ten were Dolce & Gabanna, Versace, Gucci and Saint Laurent, respectively.

See all the results here.

Squid Game‘s Director Was Named the Creative Advisor for Louis Vuitton’s Upcoming Pre-Fall 2023 Seoul Show

Earlier this week, it was revealed that Squid Game director, Hwang Dong-hyuk is on board as a creative advisor for Louis Vuitton’s Pre-Fall 2023 show in Seoul, South Korea. The runway will take place after sunset on the Jamsugyo Bridge, peering out over the Hangang River, and Dong-hyuk will play a role in overseeing the show’s scenography.

Notably, the show will mark the first time that Seoul’s Jamsugyo Bridge has served as the backdrop for a fashion show. The French fashion house’s choice to debut its Pre-Fall designs in Seoul will begin a series of activations, on which the country’s government and a series of high-end brands have partnered to promote South Korea. LV’s CEO Pietro Beccar describes Seoul as a “cultural hub that continues to draw global attention,” adding that it “shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire.”

The show will take place on April 29.

FENDI Revealed Its Much-Anticipated Marc Jacobs Capsule Collection

FENDI has dropped the release date for its hotly-anticipated Summer 2023 Marc Jacobs capsule collection. First show during its multi-collab Resort 2023 collection during New York Fashion Week, which also featured partnerships with brands including Tiffany & Co., Sarah Jessica Parker and Porter, the FENDI by Marc Jacobs range is now slated to hit stores this May.

In the collaboration, the duo honored the 25th anniversary of the FENDI “Baguette” bag. Jacobs fused his signature design codes into the range, with a series of statement pieces inspired by FENDI Roma house codes and a color story consisting of silver, grey, white, fluoro yellow and black. Distressed oversized denim pieces meet baggy, parachute pants and cropped tops. The Baguette bag appears alongside Baguette hoodies, which flaunt front pockets with full-dimension Maxi Baguette bags.

The FENDI by Marc Jacobs Summer 2023 capsule collection will be available online and in stores starting on May 11. See the full range here.

New Study Showed Gen Z and Millennials Cannot Afford to Shop Sustainably

According to a new study by U.K.-based digital customer research company Untold Insights, an astounding majority of Generation Z and Millennial consumers cannot shop sustainably due to high living costs.