The Californian designer is set to present ERL‘s SS24 collection with a fashion show in Florence this june. In a statement regarding the upcoming season, Linnetz said, “It’s with great excitement to be joining the long list of heroes that have walked these streets before me. To stand on the shoulders of giants — the California waves swelling high into the sky then crash down upon Florence. The birthplace of Renaissance and magic — beauty born from thin air. Peer through the magic spectacles as the journey continues…”
An American artist and designer from Venice Beach, California, his pieces are always infused with his own unique and colorful take. Since launching its brand in 2020, ERL has expanded its offering to womenswear, suiting, accessories, fragrances and even childrenswear. All ERL photography, casting, and campaigns are created in-house by Eli Russell Linnetz. In regards to Linnetz being chosen as the guest designer for Pitti Uomo 104, Lapo Cianchi, Director of Communication and Special Events said, “An eclecticism that is aware of cultural and gender references. A talent for combining commercial flair with unrestricted creativity. An original, often ironic and irreverent reinterpretation of American cliches, both eternal and modern-day. These are the elements of Eli Russell Linnetz’s profile that ignited our interest and the desire to invite him to Florence. Eli invents and constructs worlds that are nourished by the sunny vitality of California. He gracefully and joyfully mixes art and fashion, merging the inevitable street culture with luxury sportswear. All accompanied by a clear media instinct that is also evident in his recent collaborations with global brands and music stars. We are certain that his presence at Pitti Uomo will massively energize the whole fashion community.”
ERL SS24 will be presented in Florence on June 14.
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