Filling Pieces Blends Generations With SS23 “United in Time” Campaign

For the Amsterdam-based brand, Filling Pieces, looking at new ways to champion community goes alongside its work as a fashion entity. Now, the brand is taking their efforts a step forward with its new campaign for the Spring/Sumer 2023 season

Titled “United in Time,” the campaign gets its power by bringing together people of different generations. Not just a way in showcasing the beauty of community, but revealing the love that can be shared across time. To bring the campaign to life, the brand cast an array of diverse personnel, including some of its employees. In shooting the campaign, Filling Pieces asked the cast about where they draw inspiration – invoking an environment of comfort and inspiration for upcoming generations, which can be seen in the pictures.

“United In Time is an opportunity to celebrate the rich diversity of experiences and perspectives that each generation brings to the table,” said Filling Pieces’s spokesperson. “Our aim is to start a conversation that will help bridge the generational gap, foster understanding and create a sense of unity that transcends age.”

Completing the campaign of course is a selection of Filling Pieces apparel like a pistachio-colored suede jacket, a varsity jacket, crewneck sweaters with striped neck detailing, knitwear, acid-wash denim and more.

Take a look at the “United in Time” SS23 campaign in the gallery above.

In related news, BSTN heads to Madrid for its SS23 campaign.