Depop Turns Los Angeles Small Businesses Into Shoppable Vintage Edits
The initiative, titled “Depop This Look,” sees a team of tastemakers partner with emerging hot spots across the Southern California city.
Digital fashion marketplace Depop strives to foster community through fashion — see the resale expert’s 2022 Collaborators series, if you need just one refresher on its purposeful, people-first business approach. For its latest initiative, dubbed “Depop This Look,” the brand has tapped a roster of “tastemakers” to curate edits inspired by notable Los Angeles locales from the platform’s top vintage finds.
The program, which will feature a total of 20 Southern Californian small businesses, has officially kicked off with a slew of creator partnerships, including Jordan Firstman x Pink’s Hot Dogs, Quen Blackwell x Neighbors Skateshop and Eunice Chang x Rainbow Bar & Grill. Participants can visit the aforementioned locations to scan unique QR codes that are creatively integrated throughout each space. From there, users will receive access to a curated edit of trends, second-hand styles and vintage fashion in-line with LA’s emerging hot spots.
“To me, fashion is all about finding inspiration in unlikely places and making a statement about who you are,” said Firstman. “I’m so excited to partner with Depop to bring the iconic aesthetic of Pink’s Hot Dogs to life and help other fashion-lovers sustainably shop the curation.”
Through the next month, Depop will launch several additional edits, which will include Remi Wolf x Night + Market Song, Cassidy King x De La Nonna, Lia Bass x The Line Hotel, Marcel Ruiz x Supervinyl and more. Notably, each “Depop This Look” location will remain shoppable through May 5.
“I’m so excited to partner with Depop to bring Night + Market Song’s eclectic and vibrant style to life,” said Wolf. “In both my music and my personal style – I am constantly gaining inspiration from the world around me – and now, it’s easy to do the same by shopping Depop’s curated Night + Market song edit.”
For those based in Los Angeles, head to Pink’s Hot Dogs, Neighbors Skateshop and Rainbow Bar & Grill now to check out the inaugural “Depop This Look” drops. Stay tuned for the next installments in the initiative.
In more fashion news, emerging designer Magliano’s SS23 “Surplus” campaign champions upcycled fashion.
