WWE Star Rey Mysterio Debuts on Cinnamoji Toast Crunch Box

Celebrating WrestleMania 39.

Food & Beverage
3.6K 0 Comments

After enlisting the likes of Olympics snowboarder Chloe Kim and Spongebob Squarepants last year, Cinnamon Toast Crunch Cinnamojis are back once again for an exciting crossover, making their debut in the WWE ring with wrestling legend Rey Mysterio.

“Cinnamojis are always up for anything and given the chance to adventure into a world of wrestling with spirited characters, colorful masks, and enthusiastic fans, they were all in,” said Mindy Murray, Sr. Marketing Communications Manager for General Mills. “WWE is at the epicenter of sports entertainment, and we are thrilled to bring Cinnamojis’ antics to their passionate fanbase.”

This year, the Cinnadust-covered bites are found in different Lucha Libre-style face masks with the mini crunches pictured competing in a DIY boxing ring constructed from the cereal box. Two versions of the cereal are available including one with Rey Myserio’s face plastered on the front for Wrestlemania 39 and the other with Lucha Libre characters jumping out from a ring.

“Cinnamon Toast Crunch is an enduring brand with an amazing product, and we’re excited to welcome them as a first-time WrestleMania sponsor,” said Craig Stimmel, Head of Global Sales and Partnerships at WWE.

The Cinnamoji Toast Crunch featuring Lucha Libre characters are now sold on shelves nationwide while the special-edition box featuring Rey Mysterio is available exclusively at Walmart this week.

In other news, Nissin unveiled a Cup Noodle bedding set.

Read Full Article

What to Read Next

Fendi's New Slides Are Equivalent To Walking on Clouds
Footwear

Fendi's New Slides Are Equivalent To Walking on Clouds

Arriving in three colorways to complete any summer look.

A24 Delivers Trailer for Comedy-Drama 'You Hurt My Feelings'
Entertainment

A24 Delivers Trailer for Comedy-Drama 'You Hurt My Feelings'

Starring Julia Louis-Dreyfus and Tobias Menzies.

Champion Unveils Second Collaboration With thisisneverthat
Fashion

Champion Unveils Second Collaboration With thisisneverthat

Staying true to the athletic-focused silhouettes and styles.

The Weeknd Breaks Two Guinness Records, Officially Becoming the World's Most Popular Artist
Music

The Weeknd Breaks Two Guinness Records, Officially Becoming the World's Most Popular Artist

Statistically.

This 49-Inch LG HDR Monitor Features a 240Hz Refresh Rate
Tech & Gadgets

This 49-Inch LG HDR Monitor Features a 240Hz Refresh Rate

Complete with a 32:9 aspect ratio and 1000 nits of brightness.


'Shazam! Fury of the Gods' Abysmal Opening Has Director Saying He Is "Done With Superheroes for Now"
Entertainment

'Shazam! Fury of the Gods' Abysmal Opening Has Director Saying He Is "Done With Superheroes for Now"

Davi F. Sandberg reveals to fans in a Tweet thread.

Czapek & Cie Expands Its Antarctique Lineup With a Monochromatic Reference
Watches

Czapek & Cie Expands Its Antarctique Lineup With a Monochromatic Reference

Introducing the Antarctique Titanium Dark Sector.

New Balance 580 Arrives in "Grey Multi" and "Blue Multi"
Footwear

New Balance 580 Arrives in "Grey Multi" and "Blue Multi"

The multi-colored iterations are arriving in the coming months.

The New Balance 550 Receives a "Hemp" Construction
Footwear

The New Balance 550 Receives a "Hemp" Construction

Joining the lifestyle takes.

HUF and Goodyear Collection Explores Motorsport Heritage
Fashion

HUF and Goodyear Collection Explores Motorsport Heritage

Digging into the tire manufacturer’s archive.

More ▾