Lucha Libre Star Rey Mysterio Cinnamoji Toast Crunch

After enlisting the likes of Olympics snowboarder Chloe Kim and Spongebob Squarepants last year, Cinnamon Toast Crunch Cinnamojis are back once again for an exciting crossover, making their debut in the WWE ring with wrestling legend Rey Mysterio.

“Cinnamojis are always up for anything and given the chance to adventure into a world of wrestling with spirited characters, colorful masks, and enthusiastic fans, they were all in,” said Mindy Murray, Sr. Marketing Communications Manager for General Mills. “WWE is at the epicenter of sports entertainment, and we are thrilled to bring Cinnamojis’ antics to their passionate fanbase.”

This year, the Cinnadust-covered bites are found in different Lucha Libre-style face masks with the mini crunches pictured competing in a DIY boxing ring constructed from the cereal box. Two versions of the cereal are available including one with Rey Myserio’s face plastered on the front for Wrestlemania 39 and the other with Lucha Libre characters jumping out from a ring.

“Cinnamon Toast Crunch is an enduring brand with an amazing product, and we’re excited to welcome them as a first-time WrestleMania sponsor,” said Craig Stimmel, Head of Global Sales and Partnerships at WWE.

The Cinnamoji Toast Crunch featuring Lucha Libre characters are now sold on shelves nationwide while the special-edition box featuring Rey Mysterio is available exclusively at Walmart this week.