A new celebration of cross-generational communities comes to light in Birkenstock’s latest “Next of Kin” campaign. Placing the nostalgic Naples silhouette amongst an alternative network of connections, the intertwining story aims to highlight the importance of friendship, authentic meetings and shared values.

Stepping into a dinner party setting, the new moccasin-style sandal is introduced on a young photographer capturing the convivial atmosphere around the table. As his roll of film drops to the floor, a close-up of the black colorway focuses on the original Birkenstock EVA footbed, molded to provide comfort for his long days of shooting. Through the lens of his camera, the story transports to earlier in the day revealing how each friend prepares for the upcoming event.

Before changing into the Naples, the visuals showcase how each of the creatives sport the various other Birkenstock models as they cross paths on their daily journeys. From the Kyoto to the Boston, the brand’s array of functional footwear not only offers support for these assorted lifestyles, but also unveils how its continuing to bring variety to the wardrobes of its wearers.

Fast-forward to the dinner party: the community are later featured in the Naples shoe, each bringing their own style profiles to the new model. As one member pairs the taupe colorway with contrasting red socks and on-trend parachute pants, another proposes more classic stylings with check trousers, a shirt and beanie hat that emphasize the traditional stitched details.

Moving around the room, the campaign becomes a tale of modern communities with Birkenstock’s Naples landing at the heart of their story. Coming together from different walks of life, the shoe is an enduring symbol of the common ground they share and new perspectives they bring.

Explore the campaign in the gallery above.

To shop the Birkenstock models mentioned, head to the brand’s website now.