New year, new store. Supreme has bid farewell to its Fairfax Avenue store location where it served streetwear, sneakers and skate fans for 19 years, and it’s ready to start a new chapter with the opening of its flagship in Los Angeles’ West Hollywood neighborhood. This past weekend, the streetwear label teased the store’s opening with a video that included a helicopter decked out in its signature colors, and now it has officially unveiled the new photos of the shop.
The space — which was formerly the home of Tower Records’ West Coast flagship — is painted with a white backdrop and comes embellished with a trio of oversized box logos. Clothing racks are stationed on the left side of the store to display outwear pieces, sweatshirts and bottoms while the back wall exhibits tees and headwear. Three rows of various Supreme skateboard designs sit adjacent to the latter. Furthermore, the store is finished off with a black checkout counter that holds accessories in its see-through case, a bench and art installations by collaborators Mark Gonzales, Nate Lowman, Josh Smith, Fuck This Life and Neckface, as well as its first fully free floating skate bowl designed by Steven Badgett’s Simparch.
Supreme West Hollywood is set to open on February 16 and is located at 8801 West Sunset Blvd., West Hollywood, CA, 90069.
In case you missed it, Supreme is also dropping LA-themed box logos to celebrate its relocation.