Rolling Loud and Levi’s Join Forces for Collaborative Merch Collection

In a cross-celebration for Levi’s 150th anniversary of its 501® jeans and hip-hop‘s 50th anniversary, the two have come together for a one-of-a-kind customization offer happening exclusively on Rolling Loud grounds.

Levi’s is Rolling Loud’s first global partner and in celebration of the announcement, the festival and heritage denim brand are collaborating on a capsule collection. Starting with Rolling Loud California which takes place this Friday to Sunday in Inglewood, California at Hollywood Park Grounds with Travis Scott, Future and Playboi Carti as headliners, the special capsule is rolling out its limited-edition merch collection, exclusive to each festival city.

The collection features the classic Levi’s 501’s Trucker jackets, tee and knit offerings, all customized to feature Levi’s x Rolling Loud co-branded graphics. The pieces will be available at the Rolling Loud Shop and will also include details surrounding the performers and headliners in each city. The apparel items feature chain stitch, patches and heat press graphics. Additionally, the capsule also includes Levi’s x Rolling Loud x Born x Raised festival merch, exclusive to Rolling Loud California 2023. The collection also includes a Trucker hat, 501 jeans, a hoodie and a T-shirt, which featured all-over graphics from the Los Angeles cult label Born x Raised. Once the pieces are purchased, festival-goers have access to exclusive Born x Raised designs that included artworks and patches that can be chain-stitched, screen-printed, or heat-pressed onto their chosen item of clothing.

The exclusive Levi’s x Rolling Loud merch range from $35 to $98 USD while the Born x Raised merch range from $70 to $160 USD.

In case you missed it, Études and Jean-Baptiste Bernadet come together for an SS23 collaboration that weaves together textile and tie dye.