Mowalola Brought New York to London for FW23
Presenting an array of bootleg graphics that pay tribute to the Big Apple.
U.K.-based designer Mowalola has returned to the London Fashion Week calendar to debut a New York-inspired Fall/Winter 2023 collection. Mowalola brought the Big Apple to the British capital, presenting a mirage of bootleg creations that pay tribute to the US metropolis.
Pulling inspiration from an apocalyptic universe, the designer envisioned a wardrobe for the end of life on Earth while taking its audience to the future through technically-enhanced graphics that speak to the current AI generation. As a tribute to NYC, unofficial New York Yankee symbols hung close to the ground and adorned ill-fitting denim missing its upper half. Likewise, nylon windbreakers were blasted with the baseball logo layered atop slouchy dress shirts and staple sweatpants.
Elsewhere, the city’s Museum of Modern Art lettering was reimagined with “MoWA” text, stamped on hoodies and tees reminiscent of local merchandise. Everything from McDonald’s emblems to airline markings was revised with a Mowalola mentality, while graphic tops pointed downward and “SUE ME” lettering graced the previous with a rebellious breeze.
Grinning face prints followed racing-inspired ensembles, and eerie body part graphics slapped on dresses and leather bottoms. Finally, Mowalola’s FW23 collection was ready for a US takeoff via international passport patterns, and Western cow hair sets destined for an adventure.
Take a closer look at Mowalola’s FW23 collection in the gallery above.
In other news, JW Anderson “Pinpoints His Own Obsessions” in an eclectic FW23 runway show.