Harley Davidson Celebrates the Rich History of Moto-Culture With 3 New Apparel Lines
Drawing on the brand’s 120-year heritage, H-D Collections offers modern and curated vintage pieces.
Harley Davidson has launched three new apparel lines, grouped together as H-D Collections. Building on the brand’s 120-year history, H-D Collections aims to deliver pieces inspired by the rich heritage of Harley Davidson and its ongoing impact on motorcycle culture.
Each product line within H-D Collections aims to deliver on a different market. Leading the charge is Bar & Shield, an elevated product line masterminded by Creative Director Louise Goldin. The line takes its name from the phrase often used to describe the distinct Harley Davidson logo and is geared towards apparel that’s engineered to be function-first.
Adding on to the apparel offerings is the second line, Harley Davidson Originals. This particular line is billed as a modern interpretation of classics from the brand. The design team will be reimagining items that have been worn throughout the brand’s history by famed riders, racers, artists and other notable names.
For its third and final line, Harley Davidson will curate selections from its longstanding vintage archive of pieces. Each rare apparel item will be vetted by the team in-house and sold with a certificate of authenticity.
All three H-D Collections lines will be available for purchase online beginning March 9.
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