Ed Sheeran and Kraft Heinz Come Together for "Tingly Ted's Hot Sauce"
Inspired by the artist’s childhood nickname.
Following their “Edchup” offering, Ed Sheeran and Kraft Heinz have come together for a hot sauce release. Dubbed “Tingly Ted’s Hot Sauce,” the spicy condiment is inspired by Sheeran’s childhood nickname, “Ted.” The hot sauce is offered in two flavors – “Tingly” and “Xtra Tingly” centered around notes of lemon and smoky flavor from red jalapeños, capsicum chilies, and a mix of herbs and spices.
Building on growing consumer desire for spicier condiments, Tingly Ted’s was designed to be the “ketchup of hot sauce” going well on everything from morning eggs to late-night snacks, and everything in between.
“Before Tingly Ted’s I used a different hot sauce for every meal and for every dish. But there wasn’t one hot sauce that goes with everything, whether you’re eating in the middle of the day or the middle of the night. I wanted a game-changing hot sauce that does the lot – the ketchup of hot sauces. It didn’t exist, so I decided to make my own. And that’s how Tingly Ted’s was born,” said Ed Sheeran.
Ed Sheeran’s Kraft Heinz Tingly Ted’s Hot Sauce is available now for pre-order, with shipping set for March 1 and a wider retailer release later this year.
For more food and beverage news, Jeni’s Splendid Ice Cream unveiled Ted Lasso Biscuits With the Boss Ice Cream.
