Anti Social Social Club and True Religion Come Together for "Self Indulgence"
Featuring a campaign with Rich the Kid.
Following its Fall 2023 collection with fragment design, Anti Social Social Club is now readying its latest team-up with True Religion. Unveiled with a campaign featuring Rich the Kid shot at a karaoke bar, the special Winter 2023 range is titled “Self Indulgence.”
The marriage of the two iconic statement-making brands is rooted in classic workwear led by zipped canvas jackets and canvas pants, accompanied by street staples like hoodies and tees. Comprised of over 90 styles, the Anti Social Social Club x True Religion collaboration covers outerwear, hoodies, sweaters, tees, and accessories.
“All of us at True Religion love everything that Anti Social Social Club stands for,” said Michael Buckley, Chief Executive Officer of True Religion. “This exclusive men’s capsule collection reflects True Religion’s respect for ASSC’s ethos of inclusivity and the community ASSC has built.”
“This was a dream collaboration,” said Rich the Kid. “Growing up wearing True Religion, and wearing them while I learned to skateboard, the collaboration with True Religion and Anti Social has definitely been a full circle moment. It is an honor to be the face of this campaign.”
Priced from $55 to $239 USD, the Winter 2023 “Self Indulgence” collection will be available December 2, 8 a.m. PST on Anti Social Social Club’s website.
