NAHMIAS Gives Casual and Contemporary Western Silhouettes for Pre-Fall 2024
Designer Doni Nahmias has an exclusive conversation with Hypebeast on the comfort-focused collection for the transitional seasons.
Los Angeles-based label NAHMIAS has set its sights on revamping the classic Western style. Infusing its Santa Barbara roots and casual silhouettes, the brand continues to deliver a range of laidback essentials for the Pre-Fall 2024 season.
Founded by designer Doni Nahmias in 2018, the brand initially debuted with a 12-piece DIY collection. Now, years later, NAHMIAS has grown and become a brand that consistently pays homage to the designer’s coastal home in Summerland, California. Taking inspiration from the likes of skate, basketball, surf and hip-hop culture, the latest collection gives a casual and contemporary Western styling to the Pre-Fall 2024 collection. This particular season sees vibrant patchwork on washed-out denim full-sets along with oversized button-ups with sun motif and stitched details at the center.
Other pieces in the collection include horse graphic on polos and sweaters, paired with cargo denims, relaxed trousers and more. The collection takes various comfort-focused silhouettes for casual everyday styling. The collection is set to release in next spring. Look out for the collection on NAHMIAS down the line.
Hypebeast: What was the inspiration behind the pre-fall collection?
Doni: The pre-fall 2024 collection is a commercial offering which draws from the influences of our spring line, while still evolving towards our Fall 24 collection. We aimed to blend the seasons while maintaining our true Californian and sportswear DNA. This collection is a reimagining of classic styles, featuring premium Italian denim, beautiful Peruvian knit techniques, and unique embellishments from India.
How does this collection build off of the one before?
Absolutely. This collection continues the story told by our Spring collection, hinting at the themes and designs we’re exploring for Fall ‘24. It’s a seamless continuation, yet it leads to a new chapter in the NAHMIAS story, marked by innovative design and creative storytelling.
What can we expect from NAHMIAS in 2024?
Looking ahead to 2024, we have special collaborations, shows, and immersive installations in the pipeline. Our focus is on expanding our creative horizons and evolving as a brand while staying true to the NAHMIAS ethos.
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