Coach on Finding Tranquility in the City
To mark the release of the new Coach Green fragrance, we partnered with the brand for a guide to finding calm amidst chaos.
Coach is a brand that knows the excitement and frustrations of city life. Founded in a small New York City loft in 1941 by a group of skilled artisans, the luxury label has been intertwined with the hustle of the city ever since its early beginnings. Born partly from the ambition of founders Miles Cahn, and his wife, Lillian, the label was spurred on by the energy and commitment to quality that runs through the heart of Manhattan creatives. From then, Coach has emerged as a timeless icon in the world of fashion and craftsmanship.
While those beginnings can still be spotted in the brand’s core offerings, its latest men’s fragrance seems to embrace the contrary – a yearning for well-being, and a pursuit of calmness amidst the mundane chaos of honking traffic, full email inboxes, back-to-back meetings, and jam-packed social calendars. The recently debuted Coach Green Fragrance presents a unique opportunity to take a step back and hit pause. The fragrance – which perfumer Marie Salamagne describes as the perfect balance between urban and natural environments – is an invitation to discover one’s serene place within the fast-paced city.
“It’s like an escape to Central Park,” Salamagne says. “The spirit of the lively urban city is represented by notes of bergamot, kiwi, and pink pepper. I wanted to reflect that suspended moment when you walk into this park, and when the noise of the city vanishes.” The release of the fragrance sparks the question: how can the modern city worker find calmness amongst chaos? For Coach, the first step is to cultivate mindfulness.
The Coach Green Fragrance goes deeper than just smelling good – it invites you to embrace the present moment. Despite how outlandish or abstract this may sound, the act of incorporating mindfulness into daily routines can undoubtedly be powerful. Whether it’s meditating during work commutes, a breathing exercise in between meetings, or the simple ritual of getting dressed and spraying on cologne every morning.
Although a leisurely stroll in Manhattan’s Central Park may not be accessible for all, anybody can seek solace and a sense of mindfulness in any urban park. Coach Green draws inspiration from these pockets of nature, and so can you. Go on a walk, enjoy a picnic on the grass, or indulge in a moment of solace as you unwind on a bench, and let the refreshing air transport you to a serene oasis within the city.
The final step is to transform your living space: Infuse your home with calming scents, bringing nature’s aroma indoors through a scented candle, a diffuser, or cologne. Let the fragrance envelop the living space, creating a serene atmosphere that helps one escape from the hustle and bustle of the outside world.
The Coach Green men’s fragrance is available now via David Jones and Myer.



















