TikTok Announces 'In The Mix,' the Platform's First-Ever Music Festival
With Cardi B leading the lineup.
TikTok has announced its first-ever music festival – and yes, it’s IRL. Entitled the In The Mix festival, TikTok’s first venture into the live music space is led by a stacked lineup, featuring Cardi B, Niall Horan, Anitta and Charlie Puth as well as a handful of other rising new artists and surprise guests.
In addition to the big-name, genre-defining headlining acts, In The Mix will feature artists enrolled in TikTok’s “Elevate” Program, including Isabel LaRosa, Kaliii, LU KALA, and Sam Barber. In The Mix will also bring the onscreen For You Feed to life, with an immersive range of activities inspired by top trends.
The festival, open to all ages, is set to go down in Mesa, Arizona at the outdoor round venue, Sloan Park on December 10, 2024 – and, of course, will also be streamed globally via TikTok LIVE.
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“No other platform mixes music, creativity and community like TikTok,” conveyed Paul Hourican, TikTok’s Global Head of Music Partnerships and Programming in a recent press release. “With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok. Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”
Tickets are available to purchase via TikTok, with general sale beginning on Thursday, November 2 at 9:00 a.m. PT. Fans who follow the headlining artists on TikTok can receive a special code to purchase early tickets from Friday, October 27 at 9:00 a.m. PT through October 30 until tickets run out. Set times will be announced closer to the event.
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