The third time is the charm for thisisneverthat and the Grateful Dead. While many brands have tapped the estate of the legendary band for design inspiration – Market, Nike and Rowing Blazers to name a few – the Korean streetwear brand is teaming up with the Dead for the third time, to deliver a masterful yet muted capsule, which sees classic Grateful Dead iconography infused on a slew of vintage-inspired thisisneverthat silhouettes.
thisisneverthat leans into the band’s revered imagery – the Steal Your Face, the playful line of Dancing Bears, and the Skull and Roses – creating a fresh, vintage capsule that feels authentic to the Dead’s devoted fanbase. An array of jackets stands out in the cold-weather collection, including varsity jackets, fleece zip-ups and heavy flannels. Quarter-zips come in a few colorways and materials, featuring embroidered iconography up in the top left. A selection of hoodies and crewnecks boasts an array of more vibrant iconography, whereas the collection’s pants take a more minimalistic approach.
The collection also includes a handful of home goods as well, spanning a jacquard cushion, a knit bag and a throw blanket. See the lookbook in full in the gallery above.
thisisneverthat will also be hosting a pop-up to commemorate the collection’s launch, at which they will feature limited-edition merchandise including the GD Dancing Bears Denim Cap and GD Dancing Bear Keychain, which come with a complementary GD Iconography Bandana. See the Instagram post below for the details on the pop-up.
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The collection lands on the website on Friday, October 6 at 10 a.m. KST/Thursday, October 5 at 9 p.m. EST. Beginning October 6 at 12 p.m. KST, the collection will also live in thisisneverthat retail stores as well.