Mike Tyson Is the New Face of Drôle de Monsieur
Not From Paris Madame.
Drôle de Monsieur has officially tapped Mike Tyson to be the new face of their brand. Founders Maxime and Dany found that “Iron Mike” embodies the spirit of the brand and the values of Not From Paris Madame. Resonating with his story, having grown up in New York City’s darkest neighborhoods but born in Brownsville, Tyson was neither here nor there when it came to being from New York. He is not from Paris either, but he has made his own way, building his own path in the world of boxing and beyond.
The label from Dijon, France sought out Tyson for his unique style, bringing a certain streetwise attitude to the scene. Wanting to tap into the athlete’s ’90s urban elegance, Drôle de Monsieur sees Tyson as a trendsetter and a one-of-a-kind character. With the new campaign, the brand aims to pay homage to the legendary boxer’s career and as an iconic cultural figure in the world of sports and beyond.
With that, Tyson’s determination, passion and willpower speaks to Drôle de Monsieur’s founders who are often highlighting ambition, talent and love for one’s craft to the forefront. Take a look below at Mike Tyson for Drôle de Monsieur.
In other fashion news, MM6 Maison Margiela X Salomon reveals second drop of its collaboration.
