Update: Kylie Jenner's New Clothing Brand, Khy, Will Launch Next Month

Looking to create affordable investment pieces, nothing in the brand’s first release will cost more than $200 USD.

Fashion
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Update (10/25/2023): The official Instagram account for Khy has posted new details regarding the release date for its debut collection. The first line, which was designed in collaboration with Namilia and appears to feature a number of black leather garments, launches online on November 1.

The brand, which takes its moniker from a nickname of Kylie’s, will house various other “guest designers and concepts throughout the year,” according to the Wall Street Journal. Additionally, the label aims to produce “investment pieces” for affordable prices, and nothing in Khy’s inaugural release will cost more than $200 USD.


Original Story (10/24/2023): It comes as no surprise that Kylie Jenner is a business mogul in her own right, becoming the the world’s youngest self-made billionaire at the age of 21 in 2019. The youngest sibling of the Kardashian-Jenner clan is also no stranger to fashion, always working with the current line-up of creative directors at major luxury houses.

The reality star and beauty mogul is now adding creative director and apparel brand owner to her resume. Jenner took to Instagram to share an image of her sitting on a carpeted floor wearing a black leather jacket with the caption “meet khy” while tagging just one seemingly new account, @khy. The first image in the tagged account links to an photo of Kylie Jenner modelling the jacket from the back. The first post on the account said, “coming soon. sign up at khy.com.”

The link links to a sign up for “early access” for upcoming collections but there is no further information regarding when it will release. It is safe to say that Kris Jenner knows how to raise business moguls from her sister Kim Kardashian to Khloé to Kendall with SKIMS, Good American and 818 Tequila. Stay tuned on Khy for early access.

In other fashion news, Hermès Q3 growth slows despite sales up 16%.

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