In May, Angelina Jolie revealed that she would be launching her own contemporary fashion house, titled Atelier Jolie. Mere weeks after lifting the brand’s veil, she let fashion fans know that the label’s first collaborator would be Richemont-owned French luxury house Chloé and the imprint’s former creative director, Gabriela Hearst. She subsequently set up shop inside a Noho studio space that formerly belonged to Andy Warhol and was later occupied by his contemporary, Jean-Michel Basquiat. Three months later, the actress-turned-fashioner has offered a first look at what’s to come from her inaugural delivery.
Lensed by Zoë Ghertner, the first images of the collection center on its luxurious fabrications and flowing shapes. The silhouettes’ soft nature was intentional for the freshly-minted clothesmaker; in the November issue of Vogue, Jolie expressed how delicate styles communicate a much different message than those that are sharp.
“Sometimes the way you dress says, ‘Don’t mess with me—I’ve got my armor on,’” she said. “After I went through something where I was hurt, I had a therapist ask if I would try wearing a flowing garment. Sounds silly, but I assumed that pants and boots projected a ‘tougher’ look, a stronger me. But was I strong enough to be soft?”
It appears Jolie certainly is. The collection includes a number of liberated dresses, tailored garments, outerwear and key layers — each of which are composed of at least 80% low-impact materials, such as certified wool, organic silk, organic crepe de chine and deadstock textiles. The figure is considerably higher than the 60% promise by which Chloé independently abides, which was crucial to Jolie’s selection of the brand.
When the collaboration was first announced, the actress said, “Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp.” For those wondering, a certified B Corp brand must “meet the highest standards of verified, overall social and environmental performance, public transparency and legal accountability.”
On a neutral color palette, Jolie and Hearst crafted a number of feminine wardrobe staples, including dramatic opera capes, innocent white dresses with deadstock necklines, structured black trousers and a collaborative iteration of Chloé’s classic lavallière top. Even better, each piece is made to fit a strong range of body types and complement a diverse set of skin tones.
Upon the brand’s initial announcement, Jolie made her goals with Atelier Jolie clear: “We will use only curated quality vintage material and deadstock. You will be able to repair or upcycle a piece from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning.”
As Jolie gets the House off the ground, Atelier Jolie’s Chloé collaboration will launch in Chloé boutiques and on the company’s webstore in January. Prices range from $850 USD to $5,000 USD, and all of Jolie’s earnings will be invested in “establishing apprenticeships for tailors and artisans at Atelier Jolie.” Take a first look at the range in the gallery above.
In more fashion news, the Kering Group’s revenue declined by 13% in Q3 2023.