For 50 years, Nike has been changing the game with its footwear and apparel propositions, alignment with some of the most influential athletes and high-profile figures in culture. And to celebrate its impact, the brand has pieced together a new book titled No Finish Line, which outlines the brand’s innovative history and design vision for the next five decades.
“It’s been said that the best way to predict the future is to create it”, John Hoke, Nike’s Chief Design Officer, says in the opening paragraph of the foreword. “At Nike we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport — and design.”
Elsewhere in the book, you’ll be able to indulge in speculative fiction by journalist Geoff Manaugh, and essays by author Sam Grawe that describe five major shifts design may undergo in the coming decades based on interviews with more than a dozen of Nike‘s designers, engineers, researchers, scientists, researchers and leaders.
No Finish Line, is designed by Zak Group and features custom illustrations by Bráulio Amado and synthesized imagery by PWR. It’s set to release on February 14 for $26 USD through the following booksellers: Actual Source Books, Machus and Printed Matter, Inc., in the United States; Artwords Bookshop, Counterpoint, Design Museum Den Bosch, do you read me?!, ICA Bookstore, Librairie Sans Titre, MagCulture, Papercut, Vitra Design Museum and Yvon Lambert in Europe; and Bianji, Commune, DAIKANYAMA T-SITE and NADiff a/p/a/r/t in Japan.
In other news, images of the upcoming Nike Air Force 1 Low “Valentine’s Day” have surfaced.