K11 and BUNNEY Unveil the World's First Waterproof Red Packets
Celebrating the Year of the Rabbit.
K11 and BUNNEY have partnered up to celebrate the arrival of the Year of the Rabbit with one-of-a-kind GORE-TEX red packets — the first of its kind to be made from the famed weather and water-proof material.
Red packets are usually made out of paper and are often quickly disposed of after serving their purpose during the Lunar New Year, or at Chinese weddings. As a material, paper, even in its strengthened card-paper form are still prone to crease and folds, while also being easily damaged. When Hong Kong’s K11 teamed up with the London-based label BUNNEY to create a more sustainable and durable update to this classic Lunar New Year essential, they opted for GORE-TEX, which is known for its incredibly hydrophobic, biocompatible, and weather-durable qualities. The collaborative red packets come in a three-layer seam-sealed construction, complete with an easy-to-use magnetic fastening to prevent potential damage to the envelope, while also safeguarding its contents.
For more information, head to K11 Musea’s website.
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