Inside Dior x ERL's Dover Street Market London Pop-Up

“California Couture” is here to brighten things up.

Fashion 
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Dior x ERL is finally here, and last night Kim Jones and Eli Russell Linnetz took their “California Couture” collection to the hallowed halls of Dover Street Market London.

Taking over the ground floor entrance space for the majority of January, Dior and ERL welcome you into a rainbow of colors — and that’s not just the clothes. While light blue Saddle Bags sit alongside miniature hot pink and large tinsel-fuzz examples all dazzling with gold chains on show, with jumpers that combine purple crystals with splashes of white and hoodies sporting waves of glitter, it’s the structures that house the clothes that really shine at DSML.

Upon entering you’ll find a telephone box displaying a core California-ready ensemble, while nods to the Hollywood postcode come in the form of camera rigs and industrial shelving. Here you’ll find more clothing hanging on display, while towards the middle of the space, Dior and ERL showcase their joint creativity with a Barbie-pink car.

Fittingly, the car is one of vintage Americana descent. The exterior and interior is decked in hot pink, while white wall chrome hub-disc rims and a branded license plate round things off.

Take a look at the installation in the gallery and Hypebeast UK reel above, and be sure to head to Dover Street Market London’s store to see and shop the range for yourself.

On the topic of Dior x ERL, Hypebeast spoke to Jones and Linnetz about how the collaboration came to be.

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